Case Study — Novatr
The Novatr team-building story — hiring, structure, and design leadership from the very first hire.
Full write-up coming soon. This case study will cover building and leading a design team from zero at Novatr — hiring, structure, and the leadership decisions that shaped the team's early years.
01OMS v3.0 · NovatrRebuilding Order Management SystemThe whole sales org ran on a tool engineering built with no product or design input. The product-and-design-led rebuild that replaced it: five roles, one component set.Read the case study
02Placement Hub · NovatrMaking Placement VisibleLearners paid for placement support and experienced it as a black box. I led the design of a portal and a reusable placement system that made progress, eligibility and next steps visible.Read the case study
I’m Manik Madaan, a product design leader based in Delhi NCR. I’ve lived and studied in India, Italy and the US, and each place added a perspective I couldn’t have found in one.
My work has crossed studios, agencies and startups, from hands-on screens to building design teams and their systems. I’m most useful when a problem is complicated and another feature won’t fix it.
The tools keep changing: Photoshop, then prototypes, then systems, and now AI, which turns an interface into a working product. What stays is the habit of noticing, questioning and simplifying.